The Highlight of FirmBalls’ Year

Networking through sport has many positive benefits – one is raising money for a charity that supports local initiatives. Sam Thomas explains how FirmBalls’ annual tournament has raised tens of thousands of pounds in just four years.

 

Let’s kick off by asking what the FirmBalls tournament is…

It is the one time in the year when we bring the business community together in Brighton for a football tournament that really does have the power to change people’s lives.

In four years, the event has raised a staggering £44,000 for our chosen charity, Albion in the Community (AITC). AITC, which is the official charity of Brighton & Hove Albion FC, uses the money to help the local community by funding some of its many local initiatives and sessions, which are aimed at supporting a diverse range of people and needs.

The aim of the FirmBalls tournament is to bring businesses together in one place, on one day for a sporting occasion that is positive, fun and rewarding on multiple levels.

Where is the tournament held?

The tournament is held at the Amex Stadium, home of Brighton & Hove Albion Football Club. This year, the event was staged on May 23. Holding the event on a Premier League pitch gives everyone the chance to experience world-class sporting facilities in a competitive environment that is also friendly and fun.

Who hosts the event?

We are extremely grateful to AITC for allowing us to host the tournament. It is a fantastic charity and everyone at FirmBalls is delighted to be working with them; we’re truly honored to support the great work it is doing across Sussex.

Who benefits from the tournament?

Everybody who takes part and plenty of others who don’t. The players get a real sense of occasion while promoting businesses, while all the proceeds of our tournament are donated to AITC to help fund its vital local work. FirmBalls benefits as well by demonstrating how fantastic networking through sport really is. It is a win-win for everybody involved.

How successful was this year’s tournament?

Very. We had 17 teams take part on the day, representing a wide range of businesses. Many also have teams in FirmBalls leagues across the South East. The event raised more than £12,000, which is truly fantastic.

Who won?

The winners were My Lets. They lifted the FirmBalls trophy after a convincing performance against DM Design & Build. The score was 2-0.

What did the event mean to you?

I am always blown away by the support it receives. The tournament is the highlight of my year. This year was no exception.

Aside from it being a tremendous occasion, it is hugely gratifying to know the good that will come from the proceeds raised. When you look at the range of projects AITC is involved with, you get a sense of its reach. It goes above and beyond to positively impact Brighton and the surrounding area. I am proud to support such a worthwhile cause and thrilled that the business community gets behind FirmBalls for this event.

How does the tournament fit into FirmBalls’ programme?

It is held at the time of year when all the major professional competitions are taking place – and just as we are getting our summer leagues under way. Our five-a-side football leagues are popular because they are accessible and make networking through sport possible all-year long.

The benefits of networking through football are being realised by more and more firms and professionals. As well as connecting them to others in business, it keeps them both mentally and physically fit.

What’s next for FirmBalls?

We’ve recently launched a new golf league, because the whole idea is to get people networking through sport – not just football. Golf is a great alternative for those who, for whatever reason, can’t or don’t want to physically kick a ball around. It means that anyone can benefit from networking through sport – regardless of their age or physical condition. Of course, any form of sport improves health and golf is no exception. We are also in the process of launching our new pool league coming soon! So watch this space.

How can people get involved?

Sign up to a league! We have plenty of them in the local area. Further information is available on the website – www.firmballs.com – or people can contact me directly by emailing sam@firmballs.com.

We have immediate team spaces available in our leagues across Sussex, Brighton, Eastbourne, Hastings, Littlehampton, Crawley and more. In addition, we occasionally have places available for individuals.