Christmas at Velvet in Hove

‘Christmas at the Discotheque’ is the theme of Velvet’s window display this year.

The inspiration started with a giant disco ball and grew into this 70’s-style, sequin filled cocktail bar extravaganza.

It takes MD Gemma and Store Manager Ella five days to complete the full installation and is 10 months in the planning, starting with a trip to Holland in January.

Each year, they always try to top what they created the year before, to best showcase the products while creating a spectacle for the street.

Velvet’s founder, Emma is beyond thrilled with how it turned out and said: “Our window displays have become a bit of a Hove institution, something our community looks forward to every year. This year was no different and the feedback from customers has been amazing. We have already booked our flight to Holland in January to start planning for next year.”

Velvet sells a selection of carefully curated fashion, accessories and lifestyle over two floors. It offers a warm welcome with the very best customer service and is ready to help with all your Christmas shopping needs.

Christmas Opening Times: Mon-Sat 9-6, Thur Late Night 9-7, Sun 10-5.30

Christmas Eve 9-4, Closed Christmas Day, Boxing Day and New Year’s Day.

Voted Best Independent Fashion Retailer of the Year by Boutique Magazine

Velvet in Hove named Best Fashion Independent in the UK

The accolade was announced at the Boutique Magazine Star Awards.

Velvet has picked up the Best Fashion Independent award, fending off fierce competition from fashion retailers located all across the UK. The destination store’s team said it was a tremendous honour for Velvet to be recognised by such a distinguished panel of fashion industry experts.

A fabulous and very glamorous evening was held at The Mayfair Hotel in London, celebrating all the independent fashion retailers, agencies and brands out there who are thriving in a challenging industry alongside the fashion giants.

The founder of Velvet,  Emma Draper, said: “It was an emotional and genuinely touching moment when Gemma, my Managing Director, and I accepted the award. I’m feeling so incredibly proud of Gemma and the entire team of 18 women. Nearly 25 years of hard work, passion and dedication were celebrated. I’m absolutely bursting with joy! The journey has been wild, and I’ve loved every minute of it.

“A huge thank you to our incredible customers who have supported us throughout the years — this wouldn’t have been possible without you. And of course, to our amazing management team: Gem, Ella, Ellen, Elise, Helen, Sarah, Tash, all our fantastic team of women and, of course, my Mum, Iris, who has been alongside me all the way — you made this happen!”

66-68 Church Road Hove BN3 2FP

www.velvetstore.co.uk/gift-vouchers

Instagram: velvethove

01273 725992