Rivervale drives sustainability as it marks third year as official vehicle partner for Brighton Marathon
14th April 2025
Author EditorPosted on Categories Motoring
Community spirit and sustainability at heart of support for 2025 event.
Rivervale, one of the UK’s most trusted vehicle providers, is proud to announce its continued support of the Brighton Marathon 2025.
As a leading provider of vehicle leasing, fleet management, and servicing, Rivervale played a key role in making this year’s event both sustainable and unforgettable for runners, supporters and visitors.
Joe Carter, Brighton Marathon Weekend’s event lead, said: “The 2025 Brighton Marathon Weekend was an incredible event with more than 17,000 people taking part across the two days. It showcased the incredible and distinctive character of Brighton, and it was fantastic to work again with local company Rivervale as our Official Vehicle Supplier.
“Rivervale supplied a fleet of vehicles to support our event needs and provided a memorable engagement opportunity for participants who were able to get a picture of themselves with their finishing time as if chasing the lead vehicle.”
Supporting Brighton Marathon with sustainable vehicles
Rivervale worked closely with a number of companies who provided a fleet of 23 vehicles, including the Tesla Model Y, which served as the lead vehicle for the event.
Martin Wilson, CEO of Switch Car Rental, said: “Switch is proud to support Rivervale again by providing a fleet of vans for the Brighton Marathon Weekend. While our role may be small, we’re delighted to contribute to the event’s success and strengthen our partnership with Rivervale. Delivering reliable vehicle solutions for sporting events and local communities nationwide is something we’re truly passionate about.”
In addition to the Tesla fleet, Rivervale had a stunning display of both Tesla and MAXUS vehicles for visitors to view and explore. A highlight of Rivervale’s display was the MAXUS eTerron 9, an innovative electric vehicle that aligns with the event’s eco-friendly focus. Also on display was the striking Pride-wrapped Tesla Model Y, another example of Rivervale’s ongoing commitment to inclusivity and support for the LGBTQ+ community.
Tesla supported Rivervale with this event by enabling visitors to experience the exciting Tesla Cyber Quad at the Brighton Marathon Event Village. This electrifying addition was a hit with both children and adults, adding a touch of fun to the event. For runners and spectators, Rivervale’s interactive timing car provided a unique opportunity to program a personal finishing time for a great photo moment. Visitors were invited to stop by Rivervale’s display in the event village and take a picture with the interactive timing car or the futuristic Cyber Quad and share it on social media. One lucky participant won a £100 Runners Need voucher, so they’re ready to enter next year’s Brighton marathon!
In collaboration with local tattoo artist Mike from FivebyFive.Ink, a range of unique vehicle graphics that celebrate the vibrant spirit of Brighton were on display. Mike’s artwork adds a personal, local touch to the event and reinforces Rivervale’s commitment to supporting the community.
Rivervale’s commitment to the community
Rivervale’s involvement with the Brighton Marathon goes beyond just providing vehicles — it’s about fostering a strong sense of community and supporting local businesses. Whether it’s helping local schools, working with fellow businesses, or ensuring the marathon weekend runs smoothly, Rivervale remains deeply committed to the city it calls home.
“We are more than just a vehicle provider; we’re a part of this incredible city,” says Ben Freakley, Group Marketing Manager at Rivervale. “The Brighton Marathon is a key event for the community, and we are honored to support it through our fleet of low-emission vehicles and exciting on-site activations.”
Rivervale’s dedication to sustainability extends across its operations. By prioritising electric and low-emission vehicles, Rivervale is helping to create a cleaner, greener Brighton for everyone. A special thanks to Tesla UK, Thrifty, and MAXUS UK for their invaluable support in meeting our vehicle requirements for this year’s marathon. Ben Freakley, Group Marketing Manager, added: “The Brighton Marathon Weekend is a huge moment for the city, and we’re incredibly proud to play such a key role. It’s not just about supplying vehicles — it’s about supporting an event that brings the community together, promotes sustainability, and inspires thousands of people.”
If you’re looking to upgrade your vehicle, Rivervale has an array of options for both personal and business needs. From flexible leasing deals to high-quality used vans, Rivervale provides solutions that keep you moving, both on and off the marathon course.