ASquared becomes a Certified B Corporation™

Digital product agency ASquared joins over 60 Brighton-based businesses in the growing movement of companies using business as a force for good.

ASquared has announced its certification as a B Corporation (or B Corp™), joining a growing movement of companies that are reinventing business for the benefit of all people and a shared planet. Verified by B Lab™, the not-for-profit behind the B Corp movement, the achievement demonstrates that ASquared meets high standards of social and environmental performance, transparency, and accountability alongside a commitment to goals beyond shareholder value.

The digital product agency has a history of prioritising projects that are positive, impactful and sustainable. Recently, ASquared partnered with the charity Surfers Against Sewage to refine and develop new features for their mobile application, Safer Seas & River Service. The project, which helped to add user centricity to ocean activism, was shortlisted as a finalist in the “App of the Year” category for the UK Dev Awards earlier this year.

B Corp Certification assesses the entirety of a business’ operations. The certification process is rigorous, with companies required to reach a minimum score of 80 points in the B Impact Assessment™ while providing evidence of responsible practices. A business must also legally embed their commitment to purpose as well as profit in their company articles. The B Corp community in the UK is one of the largest and fastest-growing in the world, with over 1,700 companies spanning a range of different industries and sizes.

Anthony Stonham, Chief Executive Officer of ASquared, said: “We are extremely proud that ASquared is now a Certified B Corporation. However, we see this as just the start of our journey. It’s incredibly important to us to seek continuous improvement and be committed to using our business as a force for good by balancing the needs of people, the planet and profit in all of our decisions.”

Chris Turner, Executive Director of B Lab UK, said: “We are delighted to welcome ASquared to the B Corp community. This is a movement of companies that are committed to changing how business operates and believe business really can be a force for good. We know that ASquared is going to be a fantastic addition to the community and will continue driving the conversation forward.”

www.asquared.uk