August a quiet month to network? Think again.

Bradley Hatchett, Founder of Network My Club, explores this further to help you avoid going through a networking lull this month. 

August. A funny old month for networking, I’ve noticed it can go one of two ways.   

Here’s my take.  

Firstly, it’s hard to predict. Network My Club have had really busy August events in the past, as well as quieter ones (and I exclude 2020 as I’ve tried to erase that from memory).  

What I’ve noticed is; you’ve got one side that takes that time to rest, take a break from networking, go on holiday, schools are off etc. And that’s great, it’s very healthy and I applaud it. 

 I too will be. A sangria in the Seville sun is calling my name now!  

But you’ve also got the other side who have a little bit more time. Perhaps their clients are away so they have more availability to go out networking. Or, maybe, their business and industry does naturally get quieter. 

Meaning? These people are far more proactive in this period than they usually would be. 

And there’s no right or wrong way. 

But what I’ve learned is, ultimately, you’ll make August whatever you decide it to be. 

If you are saying it’s a dead month, nothing happens and you can’t wait until September when the world comes back to life. Guess what? It’ll be exactly that. 

But if you say it’s a month to explore opportunity, a chance to get out there a bit more and tap into areas or your network that are little quieter. It will be that too. 

August follows a busy networking period. I’ve never seen so many events take place during a period than between April and July this year. 

Use it to evaluate your networking activity, following up on new people you met and conversations you had. 

It also falls before a notoriously busy networking and event period through September-November. There is a real ‘back to networking’ feel and focus amongst business owners to finish the year strong before Christmas.  

So, you can use August to take the time to get a running start on that. Use it to strengthen relationships, develop different areas of your business or refine your focus for networking. 

It will ensure you are not going into September from a standing start. 

And, yes, I appreciate school holidays make it difficult for business owners with children. But the world and way of networking has evolved to ensure that does not become such a barrier either. 

You don’t need to be at physical events to network and grow in August. There are opportunities in: 

• Attending virtual events – network from anywhere 

• Setting up virtual meetings 

• Visiting clients or prospects 

• Webinars – swat up on some skills 

• Building connections with your LinkedIn network 

A ‘quieter’ August for Network My Club includes: 

• 1 x in-person event 

• 3 x online meetups 

• 4 x 60 minute Networking & Sales Masterclass Series 

The latter will arm members with the tools and knowledge to use August as that planning, improvement and growth month ahead of September. 

Yes, there aren’t as many networking events in August. But there are plenty of opportunities to network. 

Unearth new opportunities this August or kickstart your September by attending a Network My Club event near you. Find us at 

www.networkmyclub.co.uk.