Breaking barriers and building legacies: my journey in business

By Lorraine Ali, who runs Upfix Appliance Repairs and Placr Recruitment.

When I first got into business, I knew I wanted to do things differently. It was never just about making money, although that certainly helps — it was about people, real connections, and actually making an impact. My journey has been anything but straightforward, full of lessons, challenges and wins along the way. As a woman in business, I’ve had to push past outdated attitudes, step into spaces that weren’t always welcoming and prove that success isn’t just about ticking the usual boxes.

For 10 years, I worked in the event staffing industry, where I saw firsthand how the right people in the right roles could transform businesses. But I also saw how the recruitment process had become cold and transactional. That’s why I launched Placr Recruitment — to bring back the human side of hiring. We focus on permanent placements, making sure businesses and candidates find the right long-term fit. And in just six months, we’re already making waves.

But that’s not all I do. I also run Upfix Appliance Repairs, an emergency repair business covering the UK. It’s fast-paced, high-pressure and keeps me on my toes. Running two businesses isn’t always easy, but it’s taught me how to adapt, problem-solve, and most importantly, build a strong team around me.

Before I took the leap into running my own companies, I held management roles in financial services and the motor industry — both pretty male-dominated spaces. Now, I’m leading a business in appliance repair engineering, another industry where women are the minority. Working across these sectors has reinforced my belief that success isn’t about fitting into the mould — it’s about breaking it and reshaping industries to be more inclusive and forward-thinking.

Let’s be real — being a female business leader still comes with its challenges. I’ve walked into rooms where I was underestimated, where I had to work twice as hard to be taken seriously. But every hurdle has only pushed me to go further. Women bring so much to the table in business — whether it’s balancing multiple demands, leading with empathy, or thinking outside the box. It’s time we stop proving ourselves and just own our space.

One of my biggest passions is supporting women in property — another industry where men still dominate. Through networking events, mentorship and bringing women together, I’ve seen how powerful a strong support system can be. It’s not just about opening doors — it’s about changing the whole narrative and paving the way for the next wave of female leaders.

Even with the long hours and big decisions, I wouldn’t trade this for anything. Seeing businesses grow, helping people land the right roles and knowing I’m making a difference is what keeps me going. My journey is far from over, and I can’t wait for what’s next. If I’ve learned anything, it’s that success isn’t about following a set path — it’s about creating your own.

For any woman thinking about stepping into business — go for it. The world needs more fearless, ambitious women shaking things up, smashing ceilings, and proving that leadership isn’t about gender. We’re not just running businesses; we’re changing the game. And, trust me, there’s more to come. Watch this space!