Getting to the Heart of the Matter: Leadership, Mindset & M.E.T.A Marketing

Modern leadership is under pressure. Strategy is everywhere, tools are multiplying, and artificial intelligence is reshaping how businesses operate

Yet many capable leaders still find themselves hesitating, second-guessing decisions, or struggling to build trust and commitment, not because they lack expertise, but because something deeper is misaligned.

On Monday 9 March, the Business & IP Centre Sussex invites business owners and professionals to a focused, in-person workshop at Jubilee Library titled Getting to the Heart of the Matter: Leadership, Mindset & M.E.T.A Marketing.

This interactive morning session brings together two complementary perspectives on what truly drives sustainable performance: leadership from the inside out, and marketing rooted in human understanding.

Leadership, Culture and the Human Core

Kate Noakes, Associate at Uplift Consulting and a CPCAB-qualified Person-Centred Therapist, will open the session by exploring how leadership mindset shapes culture, behaviour, and results. Drawing on the Heart Styles framework, Kate helps leaders understand how they, and their teams, show up under pressure, and why ineffective patterns are often defence responses rather than flaws.

This work focuses on developing awareness, emotional intelligence, and environments where people can perform without sacrificing wellbeing. When leaders understand the internal and relational dynamics at play, clarity increases, trust strengthens, and growth becomes sustainable rather than forced.

Marketing That Starts With Meaning

In the second half of the workshop, marketing psychologist and author Alessandro Calzolari will introduce the principles behind M.E.T.A
Marketing, the four-layer framework explored in his book M.E.T.A Marketing: The Four-Layer Framework to Align Who You Are with What You Do, So You Stay Irreplaceable in an AI-Driven World.

Rather than tactics or trends, Alessandro focuses on why people connect, commit, and trust. His work combines consumer psychology and emotional intelligence to help leaders communicate with clarity and confidence, aligning identity, values, and message so marketing feels authentic rather than exhausting.

As Alessandro puts it, people don’t respond to information alone. They respond to presence, coherence,    and meaning.

What You Will Gain …

Attendees can expect practical insights they can apply immediately, including:

• A deeper understanding of how mindset influences leadership and culture

• Insight into why human connection is a commercial advantage

• Tools to strengthen communication, trust, and engagement

• The opportunity to engage directly with both speakers through discussion and Q&A

This workshop is ideal for business owners, leaders, and professionals who want to move beyond surface-level strategy and reconnect with what truly drives performance and growth.

Sometimes, the most powerful progress begins not by doing more, but by understanding more deeply.

For more information and to get your free ticket to this not-to-be-missed event, please visit Eventbrite or contact Alessandro Calzolari at: connect@acmarketingcomm.com