How to prepare for a conference

Whether you are exhibiting at a business show or attending a conference, making the right impression counts, writes Mike Monk. Going prepared can help you network more confidently and ensure you have the right tools at hand. Poorly-prepared exhibitors or delegates can miss potentially lucrative leads, and this feature aims to help you make the most of every opportunity.

First things first, make sure you have your event pass to hand on the day. This will save you time and ensure you can start networking at the earliest opportunity. Having to go through the registration process can be time-consuming and lose you precious new connections. Mike Monk, one of the UK’s leading experts on networking, has these great ideas to ensure you are properly prepared.

Keep things together

Invest in branded folders, so you can keep leads and marketing materials separate and safe. Not only will a good folder keep you organised, it will promote your brand. If you are planning to hand out literature, why not consider offering it in a printed folder that includes your branding? It will encourage more people to accept your marketing and ensure something with your name on it is retained after the event.

Click here to view a full range of bespoke branded folders.

Organise a giveaway

Giveaways are a potent way to raise the profile of your brand. They are especially powerful at business expos, conferences and trade shows because the audience is more defined. After all, if it didn’t appeal to your ideal customer you would not be attending. Consider practical, low-cost gifts and ensure they are branded with your company name.

Great ideas include flat mobile phone chargers, bags, memory sticks, mug and pens.

You can view an extensive range here.

Hold a competition

If you have invested in a trade stand at an event, make the most of it. Attract people to your stand with a competition. Keep it simple to guarantee lots of entries. A traditional draw or spot the object contest always goes down well. As well as generating more interest in what you do, you can use a competition for post-event publicity. This can be helpful if you often find yourself scratching around for fresh social media content. Don’t forget to take a picture of the lucky winner with their prize.

Take a look at these corporate gifts, if you are struggling for prize ideas.

Make it personal

Make it easy for people to know who you are at a glance. Branded name badges do the job and look smart. They will ensure your team stands out from the crowd and make it easier for them to network with new contacts. Consider including your company branding alongside names for maximum impact.

For a full range of name badge options, click here.

 

Brighton Business Expo

If you are looking to boost your brand profile in Brighton, don’t miss Brighton Business Expo. Taking place at Brighton Racecourse on October 3, the annual event attracts more than 450 businesses. Entry is free, ensuring a great turnout. As well as trade stands, attractions include seminars, workshops and speed networking.

One of this year’s keynote speakers is Olympic champion Sally Gunnell OBE.

BOOK A STAND HERE

Register for a FREE visitor pass here.

 

Organising a conference or event? Here you will find a wide range of essential materials, including lanyards and lanyard accessories.