Is the night-time economy dead? Hell, no!

It’s a tough place for any late-night operator in the present climate but that doesn’t mean it’s all doom and gloom because, if you think outside the box and are innovative, you can succeed in a reducing market. A very influential man told me once that…

‘when one door closes….you must open another’

Steve Richards, Ex CEO Novus Leisure

And how true this is. There is no getting around that the city centre is not the place it once was and is going through turmoil at the moment – in both the daytime and the night due to many things such as negative news, city centre costs and parking prices to mention a few.

But I totally disagree that it is dead, and totally believe we are showing that this is not the case. The biggest element of change within the industry is people want and demand more for their money. Hence, the biggest growth area in the leisure industry is events and putting a show on for the public.

I’ve been in the industry for over 20 years and it’s changed dramatically throughout that time. The event industry has now taken over and will continue to be the biggest growth sector in the market. So, here at Pryzm, we have had to put on the best events we can in the city by using all the space we have to offer and sweating all areas.

From live music to comedy nights and Bingo Lingo, we are putting on some exciting events and will continue to work with partners to make this happen.

If there are less people out on the street, we need to create more to bring more in.

How important are partnerships and collaborations?

Vitally important to growing any business, and this goes for our late night industry.  When you partner up with an agency or company that has different skills yet the same outlook on what you’re trying to get from the project, you can get some really impactful results.  We showed this on the weekend by partnering with Brighton University and Husky events to bring Sigma to the city centre. It was an amazing night and something we will be concentrating on going forward. Challenging the norm is the way forward and there IS a lot more to come from this industry.

I love this industry – and love where it is going!

#DroptheMic

Jon Saunders

General Manager Pryzm