Made in Sussex: Whitepine Video Co.

Whitepine Video Co. is a creatively-led production company founded by brothers Rick and Guy Robbins in 2010.

Rick, studied television and film production at Sussex Downs College. And since graduating, has worked in several post-production facilities – including EGG Post Production in Ireland – working on several television and film projects for the likes of Sky1 and Warner Bros.

Guy completed his Masters in Film from University College Dublin in 2008. Since then he has been working as a Dublin based freelance camera operator and video editor.

Both work independently as well as together in the UK and Ireland or travelling on projects home and abroad.

To-date the Whitepine Video Company has worked with a number of clients, agencies and production companies creating branded content, corporate videos, music videos.  They also cover live events for a range of clients across multiple sectors.

The brothers, working with a small team of freelancers grow and shrink to suit the project in hand, at the same time helping brands connect with audiences across various platforms in an engaging format.

Rick explained: Google has announced 1.9 billion users use YouTube every single month. Video is revolutionizing the marketing game. More and more clients and customers are consuming video content. It’s estimated that by 2021, 82% of internet traffic will come from videos.

Guy added: “Videos are a consumers’ favourite type of content to see from a brand on social media. With video becoming a great influence on consumer decisions, Instagram is on track to become the fastest-growing platform which uses video content to drive purchases.”

The brothers believe decisions on whether to buy into video content all comes down to the return on investment.

They say: “Broadly speaking, companies use video marketing to increase their sales. Build brand awareness as well as trust, to keep their current customers informed and to reach out to potential customers.

“The current platforms most commonly used by marketers for posting video content and video ads are YouTube, Instagram and Facebook.”

“A reason why video marketing is favoured as a marketing tool is because of its potential to explain everything in a format that is preferred by users — the visual format. Third-party Testimonials, Tutorials or explainer videos are especially popular among end-users.”

Customers retain messages better when viewed in a video, compared to written form. If you want people to stay on your website for longer, you need to get their attention by investing in your video strategy and adding engaging video content.

 

website: www.whitepine.io