Marketing 101: the reboot

Brighton’s finest marketing consortium levels up.

A long time ago, in a pandemic far, far away… a senior marketer put down the Xbox controller, stepped away from Fortnite and decided to build something meaningful.

That man was Alex Ryan, then Head of Marketing for a £60M global brand. In the early days of lockdown, he launched The Furloughed Marketer – a solo consultancy offering free help to businesses trying to survive the chaos. Thirty-five clients and three months later, he realised something magical had happened: he’d accidentally created an agency.

Marketing 101 was born in a garden in Hove, fuelled by coffee, community spirit and a desire to build an agency with a difference – with the underlying ethos: “What if we made marketing not terrible?”

Flash forward to 2025, and it’s a new era for Marketing 101, with big-picture thinking to match its proven delivery. Now helping purpose-driven businesses define their brand, build strategic clarity, and roll out impactful marketing campaigns.

Alex says: “This year, we’ve levelled up, assembled our very own Avengers-level leadership team and we’re taking on bigger, bolder challenges for brands with serious ambition.”

Marketing 101: the new era

Alex explains: “Until now, we were known mostly for marketing implementation, making plans happen, fast. But with this new SLT in place, we’re now able to work end-to-end: from brand > to strategy > to creative > to tactical delivery.

“That means if you’re:

• “Dreaming of a rebrand that doesn’t look like a 90s Word doc, finally taking marketing seriously after a few years of guesswork and Canva.

• “Launching something fresh and need a team who actually gets what makes you different…

• “…We’re your people.

“Think of us like your in-house team without the HR paperwork. We’re excellent at making your ideas sound smarter in front of your colleagues. Or at least more exciting.”

In the blink of AI

“Yes, we use AI. We embrace it but only use it where it helps. No Frankenstein blog posts. No lazy outputs. Every sentence is reviewed and refined by a real live human (usually fuelled by biscuits).

“Our layered pricing structure means we can match your budget without compromising creativity – perfect if you’re building a brand from scratch or scaling to the next level.”

So, what now?

“We’re calling this our “Class of 2025” – a new lineup, a new vision, and a whole new approach to marketing built for ambitious brands who want more than just ‘meh’,” says Alex.

“Whether it’s a bold brand launch, a strategy reboot, or a creative campaign that turns heads (and clicks), let’s talk.”

Start your new era with marketing-101.co.uk