Maserari announces its plans for the new electrified range

The brand’s first cars to adopt 100% electric solutions.

All new Maserati models will be 100% developed, engineers and built in Italy, and will adopt hybrid and battery electric propulsion systems delivering all the innovation and outstanding performance typical of the brand’s DNA.

Maserati’s electrification programme starts this year, and the first hybrid car to be built will be the new Maserati Ghibli.

Production of the new Maserati GranTurismo and GranCabrio, the brand’s first cars to adopt 100% electric solutions, will commence in 2021. Maserati has decided to build these models at the Mirafiori production hub, with an investment of 800 million euros. The latest generation of the GranTurismo and GranCabrio, two iconic cars for the brand, have totalled more than 40,000 units sold from 2007 to 2019.