PRG and Long Man Brewery Raise a Can to 45 Years of Local Creativity

Eastbourne marketing agency designs limited edition Pale Ale label to mark milestone anniversary

PRG Marketing Communications has joined forces with local favourite Long Man Brewery to create a special edition can design for the award-winning Long Man Pale Ale – celebrating PRG’s 45th year in business.

The one-off label, designed in-house by PRG’s creative team and appropriately named ‘THE BIG FOUR FIVE’, reimagines the brewery’s popular 4.2% ABV Pale Ale in the agency’s signature red and white colours. The limited-edition cans feature a bold repeating pattern that sits at a 45°angle – a subtle nod to PRG’s milestone anniversary.

The Pale Ale itself has had an exceptional couple of years, winning Silver at this year’s World Beer Awards following its victory last year at the 2024 International Brewing Awards.

To see the collaboration come to life, some of the PRG team visited Long Man Brewery to watch the first run of cans roll off the production line.

Simon Groves, Managing Director at PRG, said: “Long Man Brewery is one of Sussex’s finest and we couldn’t think of a better partner to help us raise a toast to 45 years of creativity. The Pale Ale is a personal favourite for many of the team – and having the opportunity to design something unique for it felt like the perfect way to mark this milestone. It’s been a real celebration of local craft, both in beer and in branding.”

Tom O’Neill, Director at Long Man Brewery added: “It’s been a real pleasure working with PRG on this special project. Their passion for great design mirrors our passion for great beer – and we’re thrilled to see our award-winning Pale Ale dressed in a bold new look to celebrate their 45th anniversary. We hope everyone enjoys the story behind the can as much as the beer inside it!”

Founded in 1980, PRG has grown from a family-run PR consultancy into one of East Sussex’s most established full-service marketing agencies, with a strong track record of supporting regional businesses through creative campaigns, branding and digital strategy.

The total run of 700 ‘THE BIG FOUR FIVE’ Pale Ale cans will be gifted by PRG to clients, family and friends as a celebration of its milestone anniversary.

Watch the video of PRG’s collaboration with Long Man Brewery here: https://www.youtube.com/shorts/0H2hfA1p5uk

Or to find out more about PRG’s 45-year legacy visit: https://www.prgltd.co.uk/