Q&A with Howie McConnell

Howie is the professional photographer and videographer behind 28thStreetMedia.

How did you get started in the creative industry, and what were some of the key moments that shaped your career?

My creative journey started when I worked in the entertainment industry where I used to do a lot of graphic design. This led to me picking up a camera and wanting fresh exclusive images for some of the design work.

2024 has been an epic year for me and so many things have happened that helped shape 28thStreertMedia. From working with brands such as Estrella and Hawke Eye (part of Sony) to getting a call last month to capture the summer collection for the Scartissue clothing brand in Ibiza.

What are some of the biggest challenges facing the creative industry right now, and how do you see it evolving in the next few years?

These days, everyone has access to a camera, so everyone is a photographer or videographer, which I think is great. But I think more and more businesses realise that you need a professional to make you visually stand out. Will this change with AI getting better and better? Personally, I think AI can be a great tool in our industry, but only if used right.        

What advice would you give to someone who is just starting out in your industry, especially when it comes to networking and building a personal brand?

It might sound cliche, but being yourself is key to building your personal brand and  networking. I’m very open about myself, my wins and my losses at 28thStreetMedia I believe this has been a big part of the success of my brand and why we are working with the people that we do.

For anyone starting the journey as a videographer or photographer, just remember there is only one of you, you will have your own style and you don’t need to follow every trend. Some will love your work and some will hate it, but stay in your own lane. One thing I avoid is comparing myself to others, as it can lead to trying to mimic them.

How has the rise of digital platforms and social media changed the way you approach your work?

I have always loved and embraced social media and feel if you can get your content right it can elevate your business as a videographer, photographer or editor. I think 80% of my business in the first year came through social media by just posting the work that I had created.

www.28thstreetmedia.co.uk