Reserve Online Solution for Car Dealers

How can 67 Degrees’ Reserve Online plugin transform your dealership?

Are you a car dealer who is keen to give your customers the easiest journey to buying a car? Do you want your dealership to keep up with the online landscape without compromising on personal service? Introducing the all-important Reserve Online tool from 67 Degrees… 

Bringing e-commerce to the digital forecourt

We all saw the way that businesses mobilised to make a ‘click and collect’ service work for them during those early days of the COVID-19 pandemic, when in-person browsing was sadly no longer an option. For so many, it became not just a ‘nice-to-have’, but a necessity for survival, and it was the case within the motor industry too.

Always keen to be at the forefront of dealer-friendly tech, Shoreham-based automotive marketing specialists, 67 Degrees, have developed a two-step Reserve Online e-commerce plugin.

The ultimate balance between convenience and customer service

Reserve Online aligns so well with 67 Degrees’ belief in the blended approach, whereby the digital presence of a business can complement that invaluable face-to-face customer experience. The Reserve Online plugin goes beyond making an enquiry on a car via email or a contact form; instead, customers can start the process from the comfort of their own home, where they can progress to an invite at the dealership to seal the deal.

This not only makes it easier for customers to secure the car they want, but also for dealers to get ready-made leads arriving overnight – quite literally! 

How does Reserve Online work?

Reserve Online gives customers the easiest journey to buying a car; in exchange for a small transaction in order to ‘hold’ the car they want, alerting the dealer to their interest in it, and removing it from sale for a short period of time. The reserve amount is variable – it could be £49, £99, or even £250, and it’s fully refundable, which removes the barrier of irreversible commitment that could put some customers off.

This clever plugin essentially allows the customer to reserve a car in just a few ‘clicks’, and it’s then within the dealer’s power to arrange the vehicle’s collection at a mutually convenient time to ensure that they’re happy with the car, complete the sale, and get them behind the wheel.

As a dealer in the motor trade, you’d probably say that your vehicles sell themselves, and Reserve Online enables customers to do just that – based on the car’s merit alone, a deal can essentially be done without any hard sales push from your team. A pressure-free buying process is what consumers tend to look for now, and 67 Degrees believe that the plugin allows it to be possible within the automotive industry.

To find out more, visit www.67degrees.co.uk to discover the benefits for you and your dealership.