Search Seven – a new face for a timeless purpose

Yes, Search Seven has a new look, but its purpose and mission remain unchanged – leveraging the agency to drive social impact and benefit the community.

The new logo, alongside a revamped website, marks an exciting phase for the multi-award-winning agency as it pushes towards its latest fundraising target of £177,000 as part of the #share177k campaign.

Over the years, Search Seven has evolved beyond a search marketing agency. It helps brands and organisations elevate their online presence through search marketing. In addition, it hosts events for charities, partner agencies and the wider community, bringing everyone together under one roof to make a difference.

Founder and CEO Gavin Willis explains: “The 7 in the new logo marks the three audiences we aim to serve, each representing our brands, charities and partner agencies. We wanted a new logo and website that helps to showcase how we have elevated our brand, just like how we aim to do the same for others.”

In the following pages, we will shine a spotlight on each audience.

First and foremost, Search Seven is a search marketing agency that helps brands elevate their online presence through strategic SEO (Search Engine Optimisation) and paid media consultancy, including PPC (Pay Per Click) and Paid Social (Meta ads, LinkedIn ads, etc.).

The agency partners with exceptional local brands in Sussex and national and global brands to ensure they receive the exposure they deserve.

Since 2011, Search Seven has worked with over 200 brands. While they don’t focus on a single sector, their combined expertise — both in-house and from previous agencies — has made them specialists across multiple industries. Superb case studies highlight their proven impact on brand growth and digital marketing.

Local brands that they’ve supported include Boundless, Brighton Fringe, Sussex Cricket, Newbery Cricket, the Cruise Line, Rickshaw Travel, Responsible Travel, BIMM, World Of Books, and University of Brighton.

Brands outside of Sussex include Southampton Boat Show, Man City Football Club, Greene King, Johnson & Johnson, Roche, Vestd and Snap Dragon.

Search Seven works closely with in-house marketing teams as an agency, offering the strategic consultancy the brands need to guide and shape their search marketing strategies. It can provide standalone services, such as SEO, PPC, Paid Social, Analytics and Reporting, as well as training and workshops. However, the real strength lies in combining search strategies. By strategically adjusting efforts across SEO, PPC, and Paid Media, Search Seven helps brands achieve outstanding cross-channel results.

If you’d like to chat about how Search Seven can help elevate your brand’s online presence, you can book a discovery call with the team by visiting
the new site.

Search Seven is passionate about supporting charities. Beyond fundraising, it offers a 25% discount on its day rate, providing charities additional financial support when they become clients.

Search Seven has supported numerous local charities with SEO and paid media consultancy, including Rockinghorse (their flagship charity), RISE, Group B Strep, Sussex Beacon, Chestnut Tree House, World of Books and Together Co. Beyond Sussex, it has also worked with charities such as Bowel Cancer UK, Leukaemia UK, National Numeracy, Crohn’s and Colitis, London’s Air Ambulance, and Mind.

As a certified Google Ad Grants partner, Search Seven provides specialist advice to charities seeking to maximise their £7,000 per month in free advertising. By leveraging this allowance, charities enhance their online presence, increase website traffic, and ultimately drive donations, volunteers, sponsors, participants, and supporters to further their causes.

Since its founding in 2011, Search Seven has upheld a strong commitment to giving back, a principle reflected in its name. Every year, the agency pledges at least 7% of its profits to charity via fundraising and direct donations.

Now, nearly 14 years later, after hosting 28 fundraising events, it has raised and donated over £150,000, supporting 65 charities. With everyone in the team choosing a charity to support that is close to their hearts every year!

The efforts have earned Search Seven well-deserved recognition, including the Best Corporate Fundraiser and CSR Excellence Award at the Brighton & Hove Business Awards and Best Contribution to the Community at the Gatwick Diamond Business Awards in 2024.

The current fundraising campaign aims to reach £177,000 by the end of 2026 to celebrate Search Seven’s 15th anniversary. However, after a record-breaking 2024 —raising £27,000 in a single year—the agency is on track to potentially hit this target a year early. If they do, a new milestone of £200,000 could become the next goal for their 15th anniversary. Now, wouldn’t that be a fantastic celebration?

If you are a charity looking to elevate your online presence and drive more significant impact through search marketing, get in touch to
book a discovery call via the new site.

The Search Seven experience goes beyond delivering excellent search strategies for clients. It also extends beyond the events it hosts to support charities.

Over the years, the agency has built a vast partner network, offering clients and charities complementary services whenever opportunities arise.

Search Seven hosts a few agency-only events each year, inviting agency owners and leaders to a fun, informal setting that fosters relationships without an agenda or guest speakers.

With over 60% of revenue coming from agency partnerships since 2011, it’s no surprise that the partner days, events and co-prospecting sessions with other agency owners have become a core part of the agency’s focus. As the primary partner host and connector, Gavin strengthens relationships between partner agencies, brands, and charities that Search Seven represents.

In 2023, Search Seven launched its Charity Referral League, S Club 7% This referral scheme donates 2% of revenue to a charity chosen by the referrer and 5% to the referrer. This initiative reinforces the agency’s commitment to driving change and has, to date, helped raise over £5,000 for charity.

Agency events include the Bowls Battle, where 18 business owners face off against 18 agency owners in a friendly green bowls competition — complete with food and drinks.

This sell-out event has been a huge success, and on June 12th, it will return for its third consecutive year. You can book your tickets here!

Search Seven has also hosted agency events at Flight Club, SIXES, Nostos, Malmaison and, most recently, the AMEX Stadium, where Gully made a special appearance alongside a stadium tour.

If you’re an agency interested in attending a Search Seven event or exploring a potential partnership, book a partner discovery call with Gav.

2025 is shaping up to be an exciting year for Search Seven, with a brand refresh, new team members, and a fantastic lineup of events, including:

April 24- 25: Rockinghorse Ryder Cup – final few tickets available

June 12th: S7 Bowls Battle – tickets are now available

July 21st: Agencies @ The Races – launching April

October (TBC): The BIG S7 Charity Event – watch this space!

To keep up to date on the latest news at Search Seven, from team news and charity news to the latest industry updates in SEO and Paid Media, please
join the mailing list.

Gavin is also on a mission to inspire other organisations to follow the Search Seven way, placing purpose before profit, and to embed CSR into their framework. If you’d like to learn more, download the e-book.

You can also follow and support Gavin on LinkedIn.

Finally, Search Seven would like to thank everyone in Sussex for their incredible support – a strong community is everything!

And remember, to stand out, stand for something ♠