Steven Edwards launches food concept for the new Brighton & Hove Albion Fan Zone

16th March 2025

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BBC Masterchef: The Professionals winner and chef owner of etch., Steven Edwards has extended his offering at Brighton & Hove Albion Football Club with BITES by Steven Edwards.

BITES will be available in the Premier League Club’s The Terrace, which will officially open alongside the American Express Stadium on Tuesday, April 1.

The Terrace, with space for up to 1,000 fans inside and 2,000 outside, is due to open this spring.

This exciting new venue will welcome fans with an array of selected food and drink to enjoy on both match days and non-match days. BITES by Steven Edwards will be one of the concept food offerings delivered by Sodexo Live! the club’s catering partner, with the chef bringing together his award-winning culinary skills and quality Sussex produce to create mouth-watering burgers, beef hotdogs and sides.

Russell Wood, Head of Commercial at Brighton & Hove Albion FC, says: “The Terrace will offer a fantastic new space for fans to meet, eat and socialise before and after home matches. Our aim is to make The Terrace a destination venue within the site for non-match day events and hospitality too and we are delighted to have Steven working with us to help make that happen.

“Steven’s food has been a huge success at our VIP Hospitality offering in the Tunnel Club and it’s fantastic that so many more fans can now enjoy his Sussex-inspired creations.”

Steven’s BITES menu will include: Lord Beef – two 3oz dry aged beef patties served with a sesame seeded bun, Frenchie’s mustard mayo, lettuce, gherkin and Swiss cheese, The BratBest beef hot dog served with Japanese milk bread sub, Frenchie’s mustard mayo, curry ketchup, onion seeds and crispy onions and a vegetarian option of Kentucky Fried Onion patty served with charcoal bun, Frenchie’s mustard mayo, lettuce, tomato, gherkin, beetroot ketchup and hash brown.

Steven says: “I love a good burger and it’s been great fun working on a concept that’s so different to what we create and serve at etch.

“The patties and hot dogs are packed with flavour and I’ll be regularly changing the menu to make the most of seasonal ingredients.  I can’t wait to see the fans enjoying my menu.”