The Leadership Visibility Co. Launches: Already Empowering Founders and Leaders to Build Authentic Personal Brands

Turning authentic visibility into impact, elevating individuals, accelerating growth, and opening doors for the next generation.

The Leadership Visibility Co. is now live and already helping CEOs, founders, and C-suite leaders show up with confidence and proof, so the right people recognise their value. Our work is turning visibility into pipeline, partnerships, and progress for leaders across sectors.

The Personal branding agency with a difference: We’re a full-stack leadership visibility company. We take care of the whole picture: strategy, content, positioning, proof so you and your leaders show up in a way that feels real and builds authority. That means stronger pipelines, higher tender scores, faster closes, and the kind of visible leadership that supports ESG commitments and inspires confidence from every stakeholder.

“We exist to make credible leaders visible in the places that count,” said Libby Crossland, co-founder. “When people can see what you stand for and what you deliver, everything becomes easier. You can deliver a message with clarity to prospective clients, new hires and potential partners.”

“Many senior leaders and founders tell us they are confident running the business but not being visible as themselves,” said Suzie Thompson, co-founder. “We guide them to show up with clarity and care. Positive visibility builds the trust that wins work and lifts engagement.”

Why visibility now

Revenue: High-quality executive thought leadership is strongly linked to sales outcomes. Decision-makers are far more likely to invite visible leadership teams into RFPs and shortlists.

EVP: Employees back leaders who communicate openly and consistently. Visible leadership improves trust and belonging, which supports retention and attraction.

Innovation and inclusion: Organisations with more representative leadership report meaningfully higher revenue from new products and services, but those diverse leaders need to be seen and heard. When they are, ideas improve and future generations can say, “If I can see it, I can do it.”

The real economy: SMEs represent the vast majority of businesses and over half of jobs worldwide. When SME leaders are visible and trusted, local hiring, supply chains and regional resilience strengthen.

There is a cautionary side too. When leader visibility is careless, trust and value erode. Public examples in recent years have shown how a founder’s missteps can stall sales, unsettle teams and damage brand equity. Done well, the opposite happens. Confidence rises. Customers lean in. Teams align.

What makes us different

Confidence and clarity: We help leaders find a voice that feels like them. No performance. No persona.

Proof first: Results, numbers and third-party signals lead the story so visibility is tied to outcomes.

Simple to sustain: A light weekly rhythm and a clear map of the rooms that matter so progress compounds.

We work with individuals and businesses in three ways: self-run toolkits and playbooks, done-with-you guided sprints that build confidence and cadence, and done-for-you support when time is tight.

About the Founders

Suzie Thompson and Libby Crossland first met as Vice Presidents in a global leadership and development organisation, working side by side across sales and marketing. From the start, they discovered a shared belief: visibility isn’t a “nice to have”—it’s a force that drives opportunity, impact and growth. That conviction became the foundation for Career Story.

They agree on the essentials: the power of leaders showing up authentically, the role visibility plays in business performance, and the impact it has on under-represented voices. But their partnership works because of their differences and the way those differences complement each other.

Libby is the early riser, a game-changer with relentless energy and passion, the kind that lifts people and organisations around her. She loves the craft of one-to-one work, distilling complexity into clarity, but she also brings commercial instinct and creativity that move ideas into action. When Libby is in the room, things shift forward.

Suzie is the night owl, fuelled by networking, sparking opportunities and building momentum. She thrives on the buzz of connecting with people, and in one-to-one conversations she brings sharp listening and hyper-vigilant attention to detail, helping leaders see the value in themselves they didn’t even know was there.

Together, Libby and Suzie balance reflection with action, detail with drive, energy with focus and different styles underpinned by trust which are united by the belief that visibility changes everything, for leaders, their teams, and the world around them.

About The Leadership Visibility Co.

We help CEOs, founders and C-suite leaders be seen, remembered and chosen with a practical system that balances business outcomes, employee engagement and future opportunity.

Theory of Change (purpose, societal impact & real-economy effects)

Our premise: when senior leaders from all backgrounds show up consistently and credibly, visibility changes who is listened to, what gets resourced, and which problems society chooses to solve next. By increasing visibility, we raise awareness of—and accelerate action on—our era’s biggest issues: outdated education systems, anti-bullying cultures, climate transition, and health equity. This isn’t about louder voices; it’s about stewarding attention toward evidence, solutions and accountability.

Our visibility work is an ESG lever, not just a comms play. By moving credible, diverse leaders into the rooms that decide—and making their evidence visible—we improve human-capital outcomes, strengthen culture and governance, and build trust with stakeholders. The societal payoff is bigger: more trusted leadership today and wider horizons for tomorrow’s talent.

How change happens: leaders use their platforms with discipline—personal stake, evidence, action, invitation. They connect why it matters to them, what the data and lived experience show, what their organisation is doing now, and how others can participate. Repeated over time, this turns visibility into public-interest progress rather than performative noise.

This work advances ESG integrity. On the Social dimension, it elevates under-represented voices into decision spaces and channels resources to communities long overlooked. On Governance, it closes the say–do gap through proof-first storytelling and a leader language and conduct charter that reduces harm and increases accountability. On Environmental priorities, trusted leadership helps society adopt credible transition plans faster because people understand what is changing, why it matters, and how to take part.

The deeper “so what” is systemic: visibility redistributes voice and sponsorship, narrows structural opportunity gaps, and makes the pathway legible for the next generation. Young people see leaders who look like them and care about what they care about; educators, employers and policymakers receive practical invitations to act; communities gain role models, resources and measurable outcomes. Organisations still benefit—through trust, talent and better decisions—but that is the by-product of a larger purpose: accelerating fairer, healthier, more sustainable futures.

As parents, and as leaders who have worked closely with many under-represented groups (including where neurodiversity is part of family and team life), we design trauma-aware, consent-based visibility rhythms. We centre agency and boundaries—especially for people who have had to mask, been tone-policed, or penalised for being “too much” or “too quiet.” Our approach is proof-led, language-aware and sustainable, so leaders can keep showing up in ways that move issues forward and bring others with them.

There is also a real-economy dividend. When leader visibility builds trust and inclusion, it strengthens EVP and unlocks innovation, which in turn drives sales growth, healthier pipelines and quality jobs. That matters nationally: SMEs are the backbone of the UK economy, powering local supply chains, apprenticeships and community prosperity. More trusted, values-aligned leadership doesn’t just improve one firm’s numbers; it multiplies through supplier networks and customer markets, supporting resilient growth across regions.

In short: increase credible visibility and society notices what needs fixing, funds what works, and follows leaders who make it safe to act. That is why we do this.

leadershipvisitibility.co.uk