TruChallenge an interactive platform
5th March 2021In modern day it can be challenging to reduce children’s screen times while managing the pace of everyday life.
TruChallenge is the ideal interactive platform founded by Tim Chase, a second time dad and social media entrepreneur, to encourage young people to engage in their hobbies. The platform has been designed to host challenges to showcase unique skills and to inspire new tricks to try. Chase’s eldest son had a huge influence on why he wanted to build the platform, as through their time spent together he was able to recognise the frustrations parents have in the “ease of giving your child ‘the iPad’. To combat this, Chase has made it his mission to create a recognised platform that can engage and educate children, getting them ignited with new passions while still engaging with technology.
TruChallenge, founded in 2016, saw an amazing response to its first challenge back in 2017 with The ‘Keyl Skillz 3-round challenge’ which resulted in two winners. The challenge achieved 2 million views globally. The engagement of the challenge left participants feeling proud of their entries, particularly one of the co-winners who expressed their admiration of self achievements despite having Autism. The platform has been specifically designed to allow individuals to submit videos to an audience to get recognition for their talents – some of which are seen by incredible footballers. After gaining 2 million views in 3 weeks for their first challenge, Chase knew there was a huge appetite for the new platform. In November, The ‘favourite trick challenge’ was set by Manchester United player, Fred. There was an astonishing response to this, where Fred had a 243% engagement increase on his social media. More than anything, TruChallenge aims to engage with aspiring youths which it achieves through these interactive challenges. Noticing the positive feedback, the company was in a prime position to offer their service to schools to help improve students at home learning.
With children using technology a lot more in recent years, security and safety of online interactions can be hard to control with growing access to different social medias and websites. As a father of two, Chase knows the importance of ensuring everyone is safeguarded on the internet and working with brands like the United Nations and IBM, TruChallenge has been able to ensure their platform is secure to upload quality content. The company became partners with the UN to host a Hackathon. This is a global scheme to work with methods to defeat certain objectives, in this case COVID-19. TruChallenge was their perfect partner as they include and elaborate ideas from the public, creating this community feel.
This tight link to the UN has led TruChallenge into contact with DQInstitute working on the project #DQEveryChild. The movement is a way of educating families and schools on internet safety due to 60% of children up to the age of twelve suffering from online abuse. TruChallenge’s objective is to provide a safe online space for children as technology is inevitably in their futures. For Chase, technology is a blessing as it can impact individuals lives massively, just like it did for the co-winner of ‘Keyl’s challenge’ in 2017. Social media doesn’t have to be a dangerous place if it is securely managed and TruChallenge proves this with it’s growing feed and engagements.
Gilberto Silva, a TruChallenge investor, Arsenal Invincible and World Cup winner, supports the company to help build its platform as he recognises the positive mental outcomes of getting involved with your hobbies. The challenges encourage users to participate in sport related activities as they are active and exciting however the site is not just football related. Being invited on Good Morning Britain with Piers Morgan, Silva was able to promote the use of the company for individuals who are finding lockdown difficult. Chase also uses the power of TruChallenge to help raise money for mental health charities as he understands the effects of this new way of life.
It can also be hard for sports stars in lockdown without the encouragement of their fans and supporters, so the platform is beneficial for everyone involved. Brazillian legend Roberto Carlos recently set a daring challenge to recreate his physics defying 1997 free kick, this saw an incredible response with people all over the nation trying to master his technique. Jimmy Bullard from SoccerAM was nominated by the former footballer and after many attempts, nailed the incredible freekick. Streaming it on the show, there were just over two million views in the first 48 hours across TruChallenge and SoccerAM. This has opened up a whole variety of doors for the company which has taken off massively since it’s launch in 2016; with this recent success the company is on a fundraising round so they can take it to the next step and capitalise of their success.
For more information about working with TruChallenge or investment opportunities please contact Tim directly tchase@truchallenge.co.uk