Value Added Partner Spotlight
7th June 2023
Author EditorPosted on Categories Business
This month, we are delighted to showcase Webtrends Optimize.
Tell Us about the Webtrends Optimize story?
My partners and I acquired Webtrends Optimize in 2018 from Webtrends Inc.
We immediately made the platform available via a SaaS model, both directly to clients and via agency partnerships. We also added a completely new, intuitive UI as well as a continuous stream of new features, such as Product Recommendation and Social Proof engines, and a game-changing new data pipeline and reporting suite.
We aim to make CRO (Conversion Rate Optimisation) accessible for everyone and offer a full-stack solution, with an all-inclusive model i.e. all features are available to all users, with no tiers or ‘upgrades’ required to access anything. Our pricing Is based purely on the size of your website (sessions), scaling only as you grow, keeping things affordable and in line with budgets.
What has been your biggest business challenge to date?
The pandemic was obviously incredibly hard, but I would say the separation from Webtrends Inc. into our own standalone business in 2018.
The business had been in limbo for a year or so prior to our acquisition and then there was so much shared infrastructure to pick apart, an existing client base to keep happy, a platform which was technically excellent but needed a UI overhaul, the transfer of the team… all whilst trying to implement our vision/direction for Webtrends Optimize going forward and trying to grow!
What has been your greatest or proudest business achievement to date?
Essentially overcoming/accomplishing the challenge above – to which I lay the praise at the door of my exceptional team. Every single person who has been part of our journey over the past 5 years, has shown a dedication, flexibility, and willingness to succeed I didn’t think was possible.
I can be very ambitious (some might say demanding!) with what I want us to achieve but never once have the team turned around and said ‘that’s impossible’ – they always find a way. They make me feel very proud, and privileged, to work with them.
As a quick aside I’m also proud of our association with Sussex Cricket – especially our sponsorship of their Foundation Disability teams, which helps provide access to the coaching and resources needed to ensure success on the pitch and raise the profile of Disability Cricket across Sussex and beyond.
What type of clients do you currently work with and who are you looking to meet?
We work with clients in all industries, from huge international brands through to SMEs. Essentially, we can help anyone who has a website achieve their digital goals.
It’s obviously easier with ecommerce sites to identify a direct correlation to ROI (increase online sales!) but experimentation/CRO is also about improving user experience too and so we also support less ‘direct’ financial goals.
For example, making your website easier to find important information leading to less calls to your call-centre, or automating product recommendations in your search results instead of a manual configuration, may mean you can reduce overheads in other areas.
Some current clients include the likes of PLT, Victoria Plum, Ted Baker, Odeon, Travel Republic, Virgin Wines, Thomas Cook, Robert Dyas, The Trussell Trust, Ryman, American Golf…
Tell us a story/fact about yourself that people might not know?
Our technology was created in 2000 and was the first AB testing and targeting solution in the market!