Value Added Partner Stories

This month the spotlight falls on Aiden Dunning, Partner at the law firm Cripps.

Tell us the Cripps story

Cripps was founded in 1852 and, over the years, we’ve built a reputation for delivering high-quality legal services. As the legal landscape has evolved, we’ve adapted to meet the changing needs of our clients and are proud to be a leading firm in commercial, corporate, real estate, litigation, and private wealth law.

The most significant shift for Cripps came after the Covid-19 pandemic. Facing new challenges in a competitive market, we launched a five-year strategy in 2022 that focuses on enhancing client service, embracing technology, adopting sustainable practices, and realigning leadership. Our aim is clear: to become the leading legal services firm in the South.

Under the leadership of senior partner Mike Scott, we’ve embedded a purpose-driven approach into everything we do. Our purpose – “solving problems and championing ambitions to make a positive and lasting difference” – is the foundation for every decision and initiative, ensuring we always keep our clients and societal impact front and centre.

A key milestone in our journey came in January 2024, when PDT Solicitors and Cripps merged. This move has strengthened our regional presence in the Gatwick Diamond area, positioning us to better serve our growing client base.

What has been your biggest business challenge to date?

Like many businesses, we’ve faced the challenge of adapting to a rapidly changing market. A key hurdle for us has been integrating technology, particularly AI-driven solutions, while maintaining the personal, client-focused approach that sets us apart. It’s been about finding the right balance — using technology to improve service delivery without compromising on the human touch that clients value. This challenge has also been a valuable opportunity to reimagine how we can deliver the best possible experience for our clients.

What has been your greatest or proudest business achievement to date?

We’re incredibly proud of achieving B Corp certification in 2023. This recognition reflects our commitment to balancing profit with purpose, ensuring that we have a positive impact on society and the environment. It reinforces our ongoing focus on sustainability, gender equity and corporate responsibility, which continue to guide our strategy and operations.

What type of clients do you currently work with and who are you looking to meet?

We work with a diverse range of clients, from individuals to mid-market businesses and high-net-worth individuals. Our clients come from various industries, including real estate, technology, healthcare, and high-end retail. Looking forward, we are eager to connect with ambitious businesses and leaders who are seeking a trusted legal partner to navigate the complexities of today’s world.

Tell us a story/fact about yourself that people might not know

A fun fact about Cripps is through our commitment to sustainability, we have a beehive on the roof of our office. The bees play an important role in supporting local biodiversity, and we take pride in this environmental initiative as part of our broader commitment to sustainability. What makes it even more special is that our people are invited to become ‘beekeepers,’ offering them the opportunity to learn about the fascinating world of bees and contribute to this meaningful project.

www.cripps.co.uk