Websites That Work for AI (and Humans Too)

If you’ve experienced Google’s AI overview, you’ll have spotted how search is shifting. Instead of the usual smorgasbord of adverts, images, and blue links, Google now serves the highlights first, scanning, summarising, and shaping the first layer of information people see before they even reach your site.

That means your next visitor might not be human at all.

And if that sounds a bit sci-fi, don’t worry. You don’t need to rebuild your entire website for robots, but you do need to help both people and machines understand what your business does, who it helps, and why it’s credible.

The good news? We’ve got some tips to make your website more AI-friendly.

1. Be Transparent When You Use AI

Google has been refreshingly clear on this one: it doesn’t mind AI-generated content, so long as it’s helpful, accurate, and honest. Its ranking systems focus on what you publish, not how you produced it.

We’re actually rolling out small disclosure boxes on our blog posts. They explain why AI was used (usually for structure or inspiration), who the piece was written for, and what benefit it offers. They’re simple, factual, and honest, and that honesty helps build trust with both readers and machines.

It also makes you think more intentionally about your content process. If you can’t explain why AI was used, it probably shouldn’t have been.

Try a simple exercise: before you publish your next article, add a simple statement that answers these questions:

Who is this content for?

What will they get out of it?

How was AI used?

Why was it used?

2. Create an LLMs.txt File (it’s not as boring as it sounds)

If that looks like alphabet soup, here’s the plain-English version: an LLMs.txt file is a simple text document that lives on your website and helps AI tools understand your brand.

Unlike a sitemap, it doesn’t list pages or architecture. Instead, it explains, in plain language, who you are, what  you do, and why you’re credible. You can think of it as a source of truth for AI: a short summary that outlines your key services, products, and accreditations, along with how you describe your business.

We’ve started creating and implementing these files for clients and early adopters as a fixed-price service. It’s a small step towards making sure AI platforms represent your brand accurately, and for most businesses, it’s a chance to take control of their narrative before someone (or something) else writes it for them.

3. Answer Real Questions

Generative search tools love content that answers genuine user questions directly. If you’ve noticed Google’s “People Also Ask” section, that’s one place where AI models learn what humans are trying to find out (there are many other places too).

The trick isn’t to stuff your blog with “FAQs”, but to identify recurring questions in your market, then answer them clearly and concisely with either short form or long form content.

We often use tools like AlsoAsked, AnswerThePublic, SEMrush, ChatGPT or even client call notes to build a list of real queries. Then we structure content around them using natural language.

For example, instead of simply writing a page called “Website Maintenance Services”, you might also write “How do I keep my website fast, secure and up to date?” The former tells Google what you do; the latter tells both Google and AI how you solve specific problems. That’s a nice content pillar and cluster structure right there.

4. Keep Your Foundations Solid

It’s easy to get lost in the shiny new world of AI, but the basics still matter.

A fast, well-structured website will always win. Use clear headings, schema markup (so search engines understand your data), and simple URLs. Keep your pages focused—a clear intent per page, a clear goal per user journey.

And don’t underestimate authorship. AI models now look for signals of expertise and accountability. Include author bios, update dates, and a bit of human voice. A faceless site is harder to trust, for both people and algorithms.

5. Declutter Your Content

AI systems, and people for that matter, don’t need more content, they need better content.

If your site’s been around for a while, it’s probably gathered a few outdated pages, duplicate blogs, or posts that no longer reflect what you do. That digital clutter makes it harder for both search engines and AI tools to recognise what really matters.

Spend an afternoon reviewing what’s live. Merge or remove anything that’s no longer relevant, update the things that are, and keep your best work easy to find. It’s the simplest way to sharpen your message and keep the attention on your valuable stuff.

Final Word

AI-ready websites don’t have to be complicated—just clear, honest, and structured.

That’s why we’re helping clients implement LLMs.txt files and rethink how they present content, from disclosure statements to page hierarchies. The aim is the same as it’s always been: make websites work harder, not just look smarter.

Because whether your next visitor is a curious prospect or an AI crawler, the rule hasn’t changed—say something worth finding.

Bozboz is a Brighton-based web design, development, and support agency specialising in WordPress and Shopify. We help businesses make their websites work harder—for humans, algorithms, and everything in between. Find out more at www.bozboz.co.uk