Webtrends Optimize extends partnership with Sussex Cricket and Sussex Cricket Foundation
8th February 2024
Author EditorPosted on Categories Networking & Events
The brand has become principal partner of Super 9s, D40 and Visually Impaired teams.
Sussex Cricket and Sussex Cricket Foundation are delighted to announce that Webtrends Optimize has extended its sponsorship of all of Sussex’s Disability teams for another four years, whilst also increasing its presence at The 1st Central County Ground.
The new four-year deal will see the company’s logo worn on the front and back of all disability teams’ match kits
As a Community Partner, the brand will now also become the headline sponsor of the Sussex Cricket Foundation’s annual fundraiser, ‘DIScoverABILITY Day’
The market-leading technology company will also have its own corporate box located at The 1st Central Ground
After initially becoming a corporate partner of Sussex Cricket in 2020, the relationship has gone from strength to strength in the past four years, with Webtrends Optimize first becoming shirt sponsors for the Sussex D40 (Disability Cricket) Sussex Sharks VI (Visually Impaired) squads in 2022 and 2023.
That partnership was extended again in April 2023 to also include the Sussex Super 9s team.
The continued support from the technology company has enabled participation in disability cricket in Sussex to grow, year on year.
Sussex Cricket Foundation Community Cricket Director, Gary Wallis-Tayler, said: “We are extremely grateful for the support from Webtrends Optimize and delighted that they have committed to a further four-year partnership.
“The continued support provides our County Disability Teams and annual DIScoverABILITY Day with further financial security, enabling us to continue growing and developing our disability player pathway, whilst also providing opportunities for disability participants to fulfil their potential.”
Matt Smith, CEO of Webtrends Optimize, shared his excitement on the extension of the partnership, saying: “I am delighted to continue our partnership with Sussex Cricket and the Sussex Cricket Foundation for a further four years.
“Cricket is something that has always been close to the heart of many of us here at Webtrends Optimize, and with three of our directors calling Sussex home, we feel that additional bond to the club and area too.
“I love seeing the results of the excellent work the Foundation does in creating opportunities and making cricket accessible to all, and being able to support and contribute to that in our own small way makes me very proud.
“We can’t wait to continue to share the Sussex Cricket matchday experience with our partners, clients and, of course, our team here at Webtrends Optimize.”
About Webtrends Optimize
Webtrends Optimize is an unrestricted, full-stack A/B Testing and Conversion Rate Optimisation (CRO) platform with an ‘all-inclusive’ model – all tools and features are available to everyone with no tiers, paywalls or upgrades required to access anything.
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