Webtrends Optimize marks sixth birthday with a BBQ & cricket

Webtrends Optimize earlier this month marked its sixth year as an independent, privately owned business following the separation from Webtrends Inc. in 2018.

To celebrate this special occasion in style, the business held its now annual birthday BBQ and softball six-aside cricket tournament (well, as much cricket as the rain would allow) at the lovely Bolney Cricket Club. Colleagues, family and some local ‘friends of Webtrends Optimize’ joined in the fun.

CEO Matt Smith said: “It was a fantastic day catching up with existing and previous members of our team and those who have supported our journey, playing some cricket and enjoying some delicious food.

“This is the third year we have done this now, as a way to show appreciation to our team for all the hard work they do, and to get everyone together to enjoy the celebrations.

“We now have people working across the whole of the UK (and some even further afield), so it is even more important to gather everyone to celebrate and socialise together.”

Everyone had a great time enjoying the flowing drinks and the exquisite food from the very talented Chef Dan Matthews (https://www.facebook.com/chefdanmatthews), and with three of the four board members living in Sussex, their families were also able to come along, be part of the celebrations and spend time getting to know the team behind the business – putting faces to some new names.

Webtrends Optimize also has a strong presence in various business networks in Sussex and the surrounding areas, and so it was a great opportunity to invite some of the wider members of ‘Webtrends Optimize community’ to join in the fun. As well being a sponsor and regular attendee of the Best of British Events, they have a fantastic relationship with Sussex Cricket Club (sponsoring the training kit, the Sussex Shark Stand, and are big supporters of Sussex Cricket Foundation’s VI and D40 teams, sponsoring their kits and their annual DIScoverABILITY Day fundraiser). They also sponsor Bolney Cricket Club.

Matt added: “It is really special to be able to hold our birthday celebrations here and the team always enjoy using the fantastic facilities and hugely appreciate Bolney’s support.”

After the cricket, the party continued onto The Cider Tap at Wobblegate Orchards in Bolney (a must-visit place, according to Matt) with the whole business staying down in Sussex to make the most of the celebrations (the main office is in Egham, Surrey).

When asked about how the business has performed over the past year, Matt said: “Whilst we are delighted with the hard work our team put in every year, and are incredibly proud of the way in which we have continued to grow, this year has felt particularly significant.

“We have had our most successful year to date, growing the business by more than 62% year on year. Furthermore, only one month into our new financial year, we have already exceeded last year’s revenue!

“We have grown our sales team, our support team and our customer success team to ensure we can provide the best results to our partners and clients, and continue to reach new prospects. It is really rewarding to see that our hard work is paying off and the strides we have made to achieve this success.

“As our portfolio grows, so does the number of employees, which allows us to improve our growth plan. As board members, it is really exciting to witness and be part of the growth of a global independent business that doesn’t forget its roots.”

Webtrends continues to work hard to get to where Matt, along with fellow board members/founders Ben Charlesworth, Matt Goodchild and Sandeep Shah, want to be.

Their long-term roadmap is focused around continuing to develop the most capable suite of A/B Testing and Personalisation tools (and the most in-depth reporting engine) of any business in their industry, as they grow and evolve their platform.

Alongside their roadmap, they are also working towards some other big initiatives that they see as a key part of their offering, and which will add value to, and enrich, the experience of both their clients and partners.

If you need to get in touch, you can find Webtrends Optimize at www.webtrends-optimize.com or by calling 0333 444 5502.