Why Exhibiting Your Business Pays Dividends

As the final preparations get under way for this year’s West Sussex Expo, we discover what makes business exhibitions so worthwhile. 

Hundreds of businesses will attend West Sussex Business Expo at Fontwell Park Racecourse on May 2. Many will be visiting the event to make new connections and find great local suppliers. Others will be putting their products and services in the spotlight with exhibition stands.  

Among this year’s exhibitors are brands whose names are synonymous with local networking events and business expos. They have learned that face-to-face marketing is one of the best ways to showcase their unique selling points. Showing others, in person, the benefits their business delivers is easy when you have a captive audience. 

Like all business exhibitions in the B2B Expos stable, West Sussex Expo brings everyone together in one place, on one day. It makes the process of promoting a business and what it does more efficient and convenient. With footfall increasing every year, there are more and more opportunities to network and generate leads. 

Mike Monk is a seasoned networking specialist. He has been organising West Sussex Expo for the past few years and explains: “Having an event like this on your doorstep makes reaching new customers easier. Our exhibitors benefit from great exposure – without having to travel too far from their base or spending a fortune. 

“The key benefit is that West Sussex Expo raises the profile of local brands and those who want to grow their business locally. They can meet potential customers in person and demonstrate what they do and how their services or products can be of benefit to other businesses. With opportunities to sponsor elements of the show, take part in networking events and learn from inspirational, industry-leading speakers, there is a lot going on to attract visitors. 

“Our networking wall, show bags and workshops all offer outstanding promotional opportunities. We recommend that people visiting the expo bring plenty of business cards – to ensure the connections they make can be followed up on.” 

Brands opting to reserve a portion of their marketing budgets to attend business expos benefit from online promotion before, during and after an event. This further raises the profile of exhibitors by putting their brand in front of new audiences. Getting exposure on leading social networking platforms is important and can drive traffic to exhibitors’ profiles and websites. 

Mike explains: “Business exhibitions like West Sussex Expo have a ripple effect because they connect with people across multiple platforms. And not just on the day. We are seeing more businesses take advantage of our stand upgrades because they deliver even more promotion.” 

With top keynote speakers and seminars led by experts from a cross-section of industries, a business exhibition offers inspirational ideas to drive growth in the local economy. Many of those attending free events are looking for innovative ways to not just grow their businesses but make them more efficient. With customer engagement, automation and digital sales high on the agenda, there’s plenty to learn from carefully chosen speakers. 

Of course, one of the biggest plus-points of exhibiting your business at an expo is that it is great fun. You get to meet new people in a relaxed environment where everyone wants to connect and find out what you do.  

Not exhibiting at West Sussex Expo? You can attend the event for free. Want to put your business in the spotlight? Why not book a stand at Brighton Expo on October 3rd? Find out more by calling Mike Monk on 01273 286133.  

Twitter @WestSussexExpo and @BrightonExpo 

Email: mike@monkmarketing.com