You Alright Mate? Launches men’s mental health campaign – starting with three words
13th June 2025
Author EditorPosted on Categories Lifestyle
In a world where 84 men take their own lives every week in the UK, one simple question is being posed to save lives…
You alright mate?
Launched under the Different Hats brand by three mates, Sam Thomas, Bud Johnston and Matt Gayler, You Alright Mate? is a bold new men’s mental health campaign designed to tackle male suicide by breaking through cultural silence and stigma.
At the heart of the launch is the Check-In Challenge, a simple digital movement encouraging people to regularly message a friend, family member or colleague with three powerful words: You alright mate?
Participants are encouraged to text a mate every Monday, reply with a video message, and nominate others to do the same. The goal is to create a ripple effect of small, consistent check-ins that could ultimately save lives.
How to get involved
1. Message someone you know: “You alright mate?”
2. They reply with a short video message.
3. They pass the question on to someone else.
4. Share online (optional): tag @youalrightmate? or use #CheckInChallenge.
Text. Talk. Pass it on.
“We don’t need men to only talk more. We need to make it easier for them to talk at all,” said campaign founder Sam Thomas. “Sometimes, all it takes is a mate asking the question we all know: ‘You alright mate?’ That small moment can open a door to conversations that save lives.”
Launching to coincide with Men’s Health Week 2025, the Check-In Challenge aims to build a new habit of weekly check-ins, recognising that Monday remains statistically one of the highest-risk days for male suicides.
By redefining success beyond outdated measures of wealth, toughness, or emotional suppression, You Alright Mate? offers a fresh, grassroots solution to one of society’s most urgent mental health crises, starting with a question that anyone can ask.
Three words – one question – could save a life.
Sam Thomas, Founder
sam@different-hats.co.uk