Why all businesses should be thinking about dementia

By Lauren Puttock-Brown, Associate Chartered Legal Executive at Mayo Wynne Baxter.

According to the NHS website, one in 11 people over the age of 65 have dementia and it is estimated that by 2030 there will be more than one million people in the UK living with the disease. It is increasingly likely that businesses will come into contact with customers and employees who are either directly affected by dementia or have caring responsibilities. Businesses should take steps to increase their awareness of the disease, not only to support those affected, but to give them a competitive edge over others in the industry.

Mayo Wynne Baxter prides itself on being dementia friendly and has taken the following steps to support those living with the disease, which can be adapted and employed by other businesses to increase awareness and provide competitive advantage.

Staff training and awareness

We run regular dementia awareness training events, teaching staff about the different types of dementia and their symptoms, as well as giving them the tools to manage interactions with those affected by the disease. We run regular in-person training events, as well as providing access to online learning tools. We encourage open discussion where attendees can share their personal experience and learn from one another. Our training ensures that staff are confident in their ability to respond appropriately to those living with dementia and provide a service tailored to their needs.

Working environment

By making small changes to our working environment, we make visits to our offices safer and less confusing. We use contrasting colours to differentiate between floors and walls, as those living with dementia often have impaired spatial awareness and depth perception. We reduce background noise to help aid concentration. By ensuring that our offices are well-lit and clutter-free, we help avoid trips and falls as well as ensuring a calmer, less overwhelming environment.

Community engagement

Mayo Wynne Baxter is an active member of the Lewes and District Dementia Action Alliance (LDDAA). We attend events throughout the year to raise awareness and participate in community groups, showing that we are a dementia friendly option for clients who need legal services. Building a strong connection with the local community is part of our commitment to corporate social responsibility in a demonstrable way.

Inclusive practices

We adapt our service to cater to the needs of individuals with dementia. This includes asking the client whether there are any adjustments or extra assistance which would make it easier for them, including encouraging them to bring a family member, friend or carer if this would make them more comfortable. Often, we arrange to meet clients in a familiar environment instead of an office. We allow more time for meetings, and provide written information in an easy-to-read format, using simple language, short paragraphs and bullet points to make information clear and concise.

Website

We ensure that the information on our website is clear and accessible. We have options to speak to an adviser for those who cannot locate the information they need. The Alzheimer’s Society provides useful guidance on creating a dementia friendly website.

Benefits of becoming a dementia friendly business

Customer satisfaction and loyalty and increased market reach

By providing a supportive environment for clients with dementia and their carers and loved ones, and ensuring individuals feel understood and respected, we generate repeat business. Clients are also more likely to recommend the business to others. The local dementia friendly community is often close-knit and positive word-of-mouth can significantly enhance a business’s reputation. As the number of people affected by dementia rises, businesses that cater to their needs will gain a competitive edge.

Brand image

Dementia friendly businesses can enhance their brand image and demonstrate their commitment to social responsibility. In turn, this attracts customers, employees and investors who value ethical and inclusive practices. A positive reputation can also lead to media coverage and recognition from community organisations.

Employee satisfaction

Training and awareness of dementia helps foster a supportive and empathetic work environment, which can improve staff morale. Empowering employees with the knowledge to deal with different types of clients gives them confidence and increases job satisfaction. Providing support for those who may be caring for family members or loved ones can increase staff retention as employees value working for a compassionate employer who understands their needs.

Continuous improvement

As businesses learn more about dementia, they begin a process of innovation and improvement which extends beyond just making the business dementia friendly. A growth mindset pushes forward business excellence and fosters a culture of adaptation that can help ensure the continued success of all areas of the business.

Creating a dementia-friendly business is not just a moral imperative but a strategic advantage. By implementing a clear strategy, businesses can significantly enhance their service to customers with dementia. As dementia cases continue to rise, businesses that embrace dementia-friendly practices and provide inclusive and compassionate service, will ensure their relevance and success in a changing world.

If you are interested in learning more about how Mayo Wynne Baxter has made its business dementia friendly, Lauren would be pleased to speak with you and can be contacted on lbrown@mayowynnebaxter.co.uk.

The LDDAA offers dementia training within the Lewes District and can be contacted on info@dementiafriendlylewes.org.uk

For the wider Sussex area, the Alzheimer’s Society offers a free guide to making your business dementia friendly https://www.alzheimers.org.uk/get-involved/dementia-friendly-communities/making-organisations-dementia-friendly/businesses

There are also a number of local Dementia Action Alliances which can be contacted for information and support.