Midnight Scoops GOLD for Travel Campaign

Brighton-based PR agency Midnight Communications has added yet another gong to its heaving awards cabinet with a gold award for best Travel, Leisure and Tourism Campaign at the recent CIPR PRideawards.

The consultancy has been recognised for its outstanding work on behalf of its client, the original and best hen and stag experts, Red7.

Over the course of a year, the campaign delivered nearly 300 items of coverage, reaching a potential audience of over 1.2 billion. Almost half of the coverage items included backlinks to the Red7 website and one creative campaign idea went viral across several sites including LadBible, The Sun, Metro and the Daily Star.

Midnight was sold to PR specialists Flo Powell and Alex Hankinson, now Joint Managing Directors, in January 2018.

Flo said: “I’m hugely proud that our team took home the gold award for Travel and Tourism – it was a tough category. We live and breathe ideas at Midnight and nothing motivates us more than achieving great results on behalf of our clients.”

The CIPR PRide Awards recognise the outstanding talents and achievements of public relations practitioners across the UK’s regions and nations. They are the most prestigious and rigorous awards of their kind.

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