Why Outdoor Events Are Taking Over
26th April 2026
Author EditorPosted on Categories Business
There’s been a noticeable shift in the events world over the past decade. Traditional hotel ballrooms and conference suites are no longer the default choice—today’s clients are looking for something more immersive, more flexible, and more memorable. Outdoor events are stepping into that space in a big way.
For corporate clients especially, the appeal is clear. An outdoor setting offers a sense of freedom and creativity that indoor venues often can’t match. Whether it’s a company summer party, brand activation, product launch, or team-building retreat, businesses are increasingly recognising the value of creating an experience rather than simply hosting an event.
Natural light, open space, and a connection to the surroundings all contribute to a more relaxed and engaging atmosphere. And with modern structures like giant tipis and sailcloth marquees, you don’t have to sacrifice comfort or practicality to achieve it. Instead, you get the best of both worlds: the beauty of the outdoors, combined with the infrastructure needed for a seamless, professional event—spaces that can be thoughtfully tailored to reflect each client and their goals.
From Empty Field to Unforgettable Experience
One of the most exciting aspects of outdoor events is the transformation. What begins as an empty field can become a fully realised event space—complete with dining areas, bars, stages, lounges, and dancefloors.
Behind that transformation is careful planning and experienced execution. Ground conditions, access, layout, lighting, power, and weather contingencies all play a role. It’s not just about installing a structure; it’s about designing a space that works effortlessly for guests and organisers alike.
This is where experience really matters. With over a decade in the industry, Beau & Bell has seen firsthand how every event is different. No two sites are the same, and no two clients have identical needs. The ability to adapt—to create something bespoke each time—is what turns a good event into an unforgettable one.
From the first site visit to the final finishing touches, it’s a collaborative process. Working closely with each client, the aim is always to shape a space that feels considered, purposeful, and completely aligned with the occasion.
The Rise of Festival-Style Celebrations
Another major influence on the events industry is the rise of festival-style celebrations. What started as a wedding trend has quickly crossed over into the corporate world, where businesses are embracing a more relaxed, experiential approach.
Instead of a single-room format, events are now designed as a series of spaces: areas to eat, drink, network, relax, and be entertained. Guests can move freely between zones, creating a more dynamic and engaging experience.
For corporate events, this format works particularly well. It encourages interaction, supports different types of activities, and allows brands to showcase their personality in a more authentic way. It also creates opportunities to design environments that feel distinctive and personal, rather than uniform or expected.
Add in elements like live music, street food, outdoor bars, and even overnight accommodation, and the result is something far more memorable than a standard event.
Structures like giant tipis and sailcloth marquees are perfectly suited to this style. Their flexibility means they can be configured in countless ways—whether that’s a single striking space or a connected layout that forms an entire event village.
Creating Corporate Events That Feel Different
At the heart of it all is a simple idea: people remember how an event makes them feel.
For corporate clients, that’s increasingly important. Events are no longer just about logistics—they’re about brand perception, employee engagement, and creating moments that resonate long after the day itself.
Outdoor structures offer a unique opportunity to shape that experience from the ground up. From the height and openness of a sailcloth canopy to the warm, intimate feel of a giant tipi, the structure itself becomes part of the atmosphere.
With over ten years of experience, Beau & Bell understands how to balance creativity with practicality—delivering spaces that not only look impressive but function seamlessly. It’s about more than just providing cover; it’s about helping clients create environments that truly reflect who they are and what they want to achieve.
In a world where attention is hard to capture, a well-designed outdoor event does something powerful: it brings people together in a way that feels natural, memorable, and genuinely different.
That’s exactly what drives us. We love what we do — creating spaces that are thoughtfully tailored to each client. Designing environments that reflect your business, your celebration and your personality is what we enjoy most.
Bell Tents
All our events, be it weddings or corporate, are complemented by the option for guests to stay in our furnished bell tent accommodation. Our personalised booking platforms make the admin and guest experience informative and seamless.
We can provide bespoke glamping villages offering guests a chance to unwind, connect, and fully immerse themselves in the event atmosphere.
Each bell tent is thoughtfully designed with comfort and style in mind, featuring high-quality furnishings, cosy bedding, and elegant finishing touches that elevate the outdoor experience. Whether set against a countryside backdrop or within a dynamic event space, our glamping village becomes a destination in itself—inviting guests to relax, recharge, and enjoy a memorable stay.
Modified for robustness, style and practicality the bell tents are our own branded version and we have sourced and branded our own furnishings including a range of soft furnishings such as our unique felt floorings, floor cushions and bed cushions.
At the heart of our service is our amazing team, whose attention to detail and commitment to excellence ensure every element is delivered seamlessly. From initial planning to on-site setup and guest support, we focus on quality and comfort at every step. We understand that corporate events require both professionalism and creativity, and we pride ourselves on striking that perfect balance.
For businesses that want to provide an extraordinary event with the option for guests to stay long into the evening the bell tents are ideal. Retreats, team-building events, charity galas and small to large scale corporate festival benefit from this stylish, practical, and engaging accommodation solution.
07980 226234